After seeing endless hype for the Wet n Wild PhotoFocus Foundation, I needed to give it a try for myself! This liquid foundation retails for just $8CAD (just $5.99 for my US friends) and is getting so many amazing reviews comparing it to higher-end formulas. So, how could I not be intrigued?
Weirdly enough, this product doesn’t claim much at all. Both the packaging and the Wet n Wild website talk about how it performs under lighting conditions. Basically, this is said to give you camera-ready skin and reduce the white cast caused by photography. Strange claims. There is nothing about coverage, longevity, skin concerns. This was pretty weird to me when I started seriously looking into the product, but for $8 it was worth trying out on my own. I do love that Wet n Wild offers this in 20 shades, which is a great selection! The range does seem to be lacking in selection for darker skin tones, however.