After seeing endless hype for the Wet n Wild PhotoFocus Foundation, I needed to give it a try for myself! This liquid foundation retails for just $8CAD (just $5.99 for my US friends) and is getting so many amazing reviews comparing it to higher-end formulas. So, how could I not be intrigued?

The claims

Weirdly enough, this product doesn’t claim much at all. Both the packaging and the Wet n Wild website talk about how it performs under lighting conditions. Basically, this is said to give you camera-ready skin and reduce the white cast caused by photography. Strange claims. There is nothing about coverage, longevity, skin concerns. This was pretty weird to me when I started seriously looking into the product, but for $8 it was worth trying out on my own. I do love that Wet n Wild offers this in 20 shades, which is a great selection! The range does seem to be lacking in selection for darker skin tones, however.

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Since today is Earth Day, I thought I would share with you some of my green beauty essentials. I’ve been purchasing more natural products a lot over the last few years, especially when it comes to skin, body and haircare. This is a topic that is very dear to me, so I’m surprised I have not yet shared these products yet.

I’ve been leaning toward purchasing fewer, but better quality products when it comes to personal care. I know, I could definitely do the same in regards to makeup, but I just can’t… yet. As I said, I’ve been paying so much more attention to ingredients, ethics and sources of the products I’ve been using. There are so many great brands on the market that offer these clean solutions, and I have found them to be extremely accessible. My favourite sources for natural beauty are National Nutrition (which I visit in Orillia, Ontario) and well.ca (which is based in Toronto & Guelph Ontario) so hurrah for supporting local businesses too! Let’s jump in and go over all the great natural and green goodies I’ve been using, loving and hope you get inspired by!

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One of my favourite times as a beauty junkie is when the Sephora Spring VIB sale finally rolls around! This event happens only twice a year, and members receive 15% off of everything in-store and online. As I’m a VIB member, the sale begins tomorrow morning, but I’ve been stocking up items in my shopping cart over the last week in preparation for the discount! So today, I thought I’d show you the products I’m coveting.

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Yes, this blog is 4 years old! I’ve never celebrated a blogiversary before, but this is a pretty big milestone. It’s amazing and yet totally crazy to think that I’ve been posting snippets of my life and beauty obsessions on this platform for such a long time.

This is a long post, I apologize! But there’s a lot to say!

I think I’ve changed and learned a lot over the past 4 years. And yet, this blog is the one consistent thing that has remained. It’s my creative outlet, journal and fun. When I started this blog, I was in a totally different place in my life. I really was a different person. My voice, my aesthetic, my confidence have grown in these 4 years, and I think my blog has definitely benefited from my personal growth. When I started this journey, honestly, I was feeling pretty confused. I felt alone, I was lost. I was constantly letting myself down, I felt like I kept making mistakes and wanted to create somewhere where only happy things lived and somewhere I could meet people with similar interests.

When this all began, blogging wasn’t what it is now. I didn’t know people made careers out of blogging, I didn’t know I could get sent products for free to review or asked to attend events. I just knew I had to give myself somewhere to talk about anything at all. It really did start that way, as an outlet. And that’s exactly how it remains today. It’s never been about numbers, followers, stuff or money. It still isn’t. I’m sure a lot of you think that’s absurd, because blogging takes so much time and effort, but I do it because I genuinely love the process. From discovering products to talking to new people and product photography, I love every moment of blogging.

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Patrick & I moved into our apartment a year and a half ago. Back then, it was so fresh and new and exciting, so of course, I wrote a post showing it off! I loved the way it looked back then, but we knew there were some changes to make. We’ve slowly made it feel how we want, with more elements of our style and some DIY projects to get it here. If you want to see what the space looked like before, there’s a post here from September 2015. My oh my, how it’s changed since then!

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